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Think Digital First

It’s an increasing challenge for social groups and organizations to understand how all this new social networking fits into their traditional environment. In some ways, businesses are easier (although not without challenges!) because at least there are definable customer service or revenue drivers to build a business case. For volunteer, non-profit and faith-based organizations (yes, this means traditional churches too!), it’s much more difficult for traditional members to understand the new methods of communication, and more likely that the culture will be resistant to changes in communication style.

Ian Adnams, a communications professional who has been working with this ‘new media’ (is there really such a thing?) since the beginning, can provide some insights and assistance with this special area. Whether this is a situation you’re currently dealing with, or just something you’d like to keep updated on, please add this blog to your RSS feeds:
http://thinkdigitalfirst.blogspot.com/